About me

I’m an Account Strategy Lead specializing in integrated marketing for tourism, media and entertainment brands. I help teams turn insights into high-performing campaigns that grow audiences, boost engagement, and deliver measurable business results across digital channels, including SEM, paid social, OTT/CTV, display, geofencing, and email. Currently at The Focus Group, I oversee multi-brand media strategy, manage six-figure budgets, and guide cross-functional teams of 20+ collaborators. With a background in journalism and news production, I bring a storyteller’s perspective to every campaign — blending creativity, data, and strategy to craft campaigns that connect, resonate and perform.