For Greenwood CVB, we executed multiple campaigns highlighting the city’s rich history, culture and modern experiences. From civil rights heritage and blues music to adult getaways and culinary exploration, each campaign showcased Greenwood as a place with a story as layered as the Mississippi Delta soil—a birthplace of the blues and home to legendary Robert Johnson. We highlighted its thriving arts scene, authentic Southern hospitality, and unique local flavors to engage travelers seeking music, history, cuisine, and meaningful experiences, inviting them to explore the Delta’s vibrant past and present.