I partnered with Balloon Exchange from inception, guiding the brand from naming and visual identity development to website creation and market positioning. I helped establish foundational elements including brand voice, color palette, and visual standards, ensuring consistency across all touchpoints. Beyond branding, we supported custom balloon design initiatives and built a digital presence that positioned the company as a trusted, turn-key supplier. As the business expanded internationally, our strategic marketing efforts evolved to support global outreach, strengthen B2B relationships, and solidify Balloon Exchange as an innovative leader in the balloon industry.