I positioned the city as a sophisticated Delta escape for adult travelers seeking relaxation, culture, and connection. We crafted messaging that invited couples and friend groups to unwind in boutique accommodations, indulge in elevated dining and self-care, and immerse themselves in the soul-stirring sounds of the blues. The strategy centered on Greenwood as the ideal place to “stay,” while encouraging visitors to “stray” into the broader Delta for a layered, culturally rich experience. Through integrated print, social, and digital storytelling, we reframed Greenwood as an accessible yet distinctive adult getaway rooted in authenticity.