I developed a campaign that positioned the city as the epicenter of Delta blues, celebrating legends like Robert Johnson and Elmore James. By targeting music enthusiasts, culture seekers, and adult travelers looking for authentic, immersive experiences, we highlighted historic juke joints, local landmarks, and the vibrant rhythms that define Greenwood. Across print, social, and digital platforms, our storytelling-driven approach connected audiences to the city’s musical heritage while showcasing its arts, culture, and Southern hospitality—encouraging deeper engagement and visitation throughout the Delta. We even targeted CMA Festival, Chicago Blues Festival, Atlanta Jazz Festival and New Orleans Jazz Festival to optimize reach. We even created a unique blues playlist on Spotify to pull everything together.